Udruga mjerenja televizijske gledanosti

The members of the association include television broadcasters, associations of communication agencies, communication agencies, advertisers, individuals and associations active in the media industry. We advocate for transparency in the TV advertising market and the development of the entire industry.

All our members collaborate and advocate for common interests. They are involved in all significant changes and activities aimed at improving TV audience measurement in Croatia. Every member has influence and actively participates in defining professional standards, protecting the profession, and advancing the industry. Additionally, members have access to exclusive content, activities, events, and financial…

UMTG represents television broadcasters, associations of communication agencies, communication agencies, advertisers, individuals and associations active in the media industry. Our members meet criteria related to legitimacy, size, business experience, and reputation. They operate in accordance with the law and adhere to principles of good employment practices.

The association has three categories of membership:

  • Regular Members
  • Associate Members
  • Honorary Members

Our members

Association members include television broadcasters, associations of communication agencies, communication agencies, advertisers, individuals, and organizations active in the media industry.